Introduction

If you’re looking to start an online business, you might be wondering whether to sell on Amazon or create your own e-commerce store. Both have their pros and cons, and the right choice depends on your business goals, budget, and level of control. In this blog, we compare both models to help you decide.

Selling on Amazon: The Pros & Cons

✅ Pros
✔ Huge customer base with millions of daily shoppers
✔ Fulfillment by Amazon (FBA) handles storage & shipping
✔ Built-in trust & credibility

❌ Cons
✖ High competition & listing fees
✖ Limited control over branding & customer data
✖ Amazon’s strict policies may affect your account

Building Your Own E-commerce Store: The Pros & Cons

✅ Pros
✔ Full control over branding, pricing & customer experience
✔ No marketplace fees = higher profit margins
✔ Ability to build a loyal customer base

❌ Cons
✖ Requires more marketing efforts
✖ Handling inventory & shipping can be challenging
✖ Takes time to build traffic & brand reputation

Which One Should You Choose?

👉 If you want quick access to customers and don’t want to handle logistics, Amazon FBA is the best option.
👉 If you prefer full control, higher profit margins, and brand identity, your own e-commerce store is better.
👉 Many businesses use both models to maximize their revenue streams.

Conclusion

Both Amazon and e-commerce stores offer unique advantages, and your decision should align with your business goals and resources. If possible, leverage both platforms for maximum growth and profitability.